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Home > Buying Guides > Best website builder 2021: 13 free and paid web builders (Wix, Squarespace, and more) reviewed & compared

Best website builder 2021: 13 free and paid web builders (Wix, Squarespace, and more) reviewed & compared

Simple, easy website builders for small businesses, professionals, photographers, musicians, designers, artists, and more.

By King Osaghae | February 15, 2021

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best website builder

Welcome to our reviewed and researched options for the best website builder software to get online fast.

Whatever your budget and needs are, we’ve put together a detailed list of the 13 best website builder services in the world right now.

Some of these website builders are targeted to those who are not tech-savvy and want to get online quickly, while others are designed for advanced users who want power and flexibility to customize their website.

The best website builders of 2021

  • WordPress (Bluehost) – Best free website builder
  • Wix – Awesome cloud-based site builder software
  • Gator – Best cheap website builder
  • Weebly – Powerful website builder with smart templates
  • Squarespace – Best for artists and creatives
  • BigCommerce – Best eCommerce website builder
  • GoDaddy – Great option for small business
  • Site123 – Best builder for simple websites
  • Jimdo – Great pre-designed templates
  • Voog – Impressive option for advanced users
  • Duda – Best reseller|white label builder
  • Constant Contact – Easy website builder powered by AI

1. WordPress.org (Bluehost)

Best overall website builder

bluehost

There’s a reason why WordPress is the world’s most powerful content management system (CMS) — it currently powers over 35% of all websites in the world.

Before we proceed, you should know there are actually two versions of WordPress (WordPress.org and WordPress.com). We will talk about WordPress.org because it’s the best among the two, the version everyone loves and use, including massive brands like Pepsi, Bloomberg, CBS, Disney, BBC, and many more. It’s flexible, scalable, and offers full access to great features that are easy to use out of the box. WordPress is the best website builder based on features and flexibility, and it’s also free to use.

WordPress is a free open source software, meaning you have total control over design and customization. The level of power, scalability, and design possibilities with WordPress cannot be compared to any other website builder on this list.

To use WordPress, you’ll need a web hosting platform to host your website, which is very easy to do with Bluehost, the official WordPress hosting partner.

WordPress went through all the web hosting companies, researched all their features, and decided Bluehost is the best. Bluehost also offers a free domain of your choice and has a one-click WordPress install – making it very easy to get set up within a few minutes.

wordpress website builder
  • You can check out Bluehost here and familiarize yourself with WordPress

Bluehost also provides a free Weebly-based integrated website builder with great design features to help you create websites without writing a single line of code. Weebly is a drag-and-drop solution for building beautiful websites within minutes – it’s #4 on this list (more on Weebly below)

If you don’t want to use the Bluehost/Weebly provided builder, thousands of free pre-designed WordPress themes are available for every niche and business you can think of. Pick the one you like, one-click install and get set up.

Additionally, WordPress has over 500,000 free plugins that function like apps that you can use to add additional features and customization to your website, such as online courses, eCommerce stores, photo gallery, forums, event calendars, live chats, analytics, contact forms, social media tools, search engine optimization, and many more. WordPress integrates and works with every software, online tools, and platforms you can imagine. The possibilities on the type of website you can build with WordPress are limitless.

The most significant benefit of using WordPress is the massive community behind it due to its popularity. It’s the biggest website platform in the world and can be fully translated into multiple languages.

The enormous benefits of WordPress are just too much to list here. While WordPress is the best free website builder, remember you’ll need web hosting and a domain name to get started.

WordPress recommended web hosting service is Bluehost. You can get a free domain and host your website for as low as $2.95 per month.

  • You can sign up for Bluehost here and start using WordPress

2. Wix website builder

Impressive cloud-based site builder

wix home page

Our #2 pick for the best website builder is Wix, without a doubt, the most well-known site builder (after WordPress) to easily create any kind of website within minutes. The free version is limited to 500MB of storage space and 1GB bandwidth, but upgrade to the most popular Unlimited plan, and there are so many great design options with no Wix ads. You also get 10GB of storage space and unlimited bandwidth. The cheapest Wix plan starts at $7 per month.

The e-commerce plan is excellent for those who want to sell online. It offers plenty of customization, with plans starting at $23 per month. There are lots of great features, including sales analytics and reports, a free domain, a $75 gift voucher for Google ads, free site booster and analytics app with a combined value of $120 plus many more features too much to note here.

Regardless of the plan you choose, you get access to over 700 beautiful templates to design any type of website, including landing pages and stores. The drag-and-drop editor offers various features and tools such as animations, video backgrounds, image editor, social buttons, and more. Furthermore, Wix recently introduced Wix Turbo, designed to improve website speed and performance substantially.

Wix core editing functions are designed excellently with rich native app features making it more superior to any other website builder. Wix is certainly a great choice with a range of attractive templates that makes it easy for anyone regardless of their technical background to build something outstanding.

Additionally, there is the Wix Artificial Design Intelligence (ADI), which can build you a stunning site within minutes. Just tell it the type of site you want and the features you’ll need by answering a few questions such as getting subscribers, adding a blog page, or creating a portfolio site – add a booking calendar, your contact details, and social media handles, tell it your business name, review your details and confirm everything is ok, choose a design template and the homepage layout you want; and it’ll quickly design a website that matches your needs.

The Wix ADI has access to countless images, layouts, text, and more design functions to build any website. You also can switch from the Wix ADI to Wix Editor if you’ll like to adjust and tweak the design or add new pages and functionalities.

The Wix ADI is an excellent option if you are not too tech-savvy but want a professional-looking website up and running as fast as possible.

You don’t have to pay to start using Wix, you can start building your website and only pay when you’re ready to publish. There’s also a free version you can start with and upgrade depending on your need.

  • You can try Wix for free here

3. Gator website builder

Best value option

hostgator builder home page

Making it to #3 on our list of the best website builder is the Gator Builder, owned by Hostgator, the popular web hosting platform. Gator is an attractive drag-and-drop website builder that’s affordable and on par with Wix when it comes to design and flexibility.

The only downside to the Gator Builder is there’s no free trial. Still, you get a free domain, unmetered storage and bandwidth, unlimited pages, analytics, free SSL certificate, $200 ad vouchers, and many more features. Pricing starts at $3.84 per month on a 24 months plan, and there’s a top tier plan with e-commerce features available from $9.22 per month.

Additionally, each gator Builder’s plan comes with a robust editor that’s intuitive, easy to use, plus simple customization and edit options from text elements to social buttons, embed video, and logos.

The Gator builder has some limited blogging features you should know. For example, you can’t schedule posts and the only comment option supported is Facebook comments. Overall, these limitations are insignificant compared to the variety of excellent features it offers, plus more features are being added with every update.

Gator is an excellent choice for non-tech savvy users who wants to create a professional-looking website without any technical worry. There is also a 24/7 telephone, live chat, or email support team available should you need any help.

  • Check out Gator builder here

4. Weebly website builder

Powerful site builder with smart templates

weebly website builder

Another capable website builder is Weebly, a robust website creation platform that’s beginner-friendly with plenty of professional design templates. Much like Wix, there’s a free plan that’s limited to 500MB and comes with ads on your site.

Upgrading to Weebly paid plans is quite expensive (because of the ads), with the cheapest plan starting from $5 per month. To remove Weebly ads and access more advanced features, you’ll have to move up to the Pro plan – at $12 per month – you get a free domain, unlimited storage, various support tools for online store, including lead capture and contact forms.

If you want more powerful e-commerce tools for your online store, then look no further than Weebly small Business and e-commerce plan ($25 per month). This plan also comes with unlimited storage and a free domain, you can create multiple websites with unlimited products, you also get advanced e-commerce features like coupons, gift vouchers, product reviews, tax and inventory management, and the ability to accept payments through PayPal and Square.

Weebly is beginner-friendly and very easy to get started with, even if you’ve never built a website before. When you take the impressive selection of powerful solutions, intuitive editing interface, and free images designs into account, it should be immediately obvious why Weebly is a great choice, especially for those without advanced design skills.

  • You can try Weebly for free here

5. Squarespace website builder

Best for photographers and artists

squarespace

Squarespace is a powerful website builder known for its sleek, professionally designed website templates and a great selection of editing tools. The service makes it very easy to create beautiful, visually appealing, portfolio-style websites for showcasing and selling artistic works.

The Squarespace website builder has a 14-day free trial, so you can try it out and get to know some of its features. Pricing starts at $12 for the Personal plan which comes with lots of features enough to get you started, including a free domain, free SSL, unlimited storage and bandwidth, a mobile version of your websites, 24/7 technical support, analytics, and extensions.

The business plan starts at $18 and comes with advanced integrated e-commerce features fit for those looking to set up an online store, such as professional email, premium block builder, pop-ups and banners, plus the ability to sell unlimited products, accept donations and offer gift cards. There is also the basic commerce and advanced commerce plans, priced at $26 and $40 per month, respectively.

If you are a complete beginner that wants a website as quickly as possible, you don’t need to hire a web designer. With Squarespace, you can quickly drag and drop pages, layouts, and assemble a professional-looking website. It’s so easy to use with plenty of design options to choose from.

  • Try Squarespace free for 14 days

6. BigCommerce

Best eCommerce website builder

bigcommerce

BigCommerce is the best eCommerce website builder at the moment, specifically designed to build and scale online stores. If you need to create a stress-free eCommerce store without any design knowledge, BigCommerce is the perfect option for you. It has all the essential online store features integrated and built-in to help you achieve a high margin return while keeping expenses low.

As a fully hosted eCommerce platform, BigCommerce gets everything done for you. They take care of your hosting, payment processing, and integrations with all the major payment gateways, including PayPal, Stripe, Square, Visa Checkout, Apple Pay, Amazon Pay, Ayden, Chase Pay, and more. BigCommerce does not charge transaction fees for using these payment services, unlike other e-commerce platforms like Shopify.

BigCommerce has plenty of free beautiful pre-made responsive themes you can use right away or customize to match your brand using their simple drag and drop design solutions. BigCommerce stores always look great on both desktop and mobile, with plenty of customization options to choose from.

BigCommerce pricing

There is a 15-day free trial if you want to check it out (no credit card details required). The entry-level Standard plan is priced at $29.95 per month if paid annually and gives you unlimited storage and bandwidth, plus all the core e-commerce features you’ll need, including free HTTPs and SSL security.

  • Try BigCommerce free for 15 days

7. GoDaddy website builder

Great option for small business

godaddy website builder

GoDaddy is arguably the biggest web hosting provider and domain name registrar in the world. They also offer what is definitely one of the best website builders. It’s simple and easy to use with a vast array of customization options. The best part is you can use it for free for one month, yes! Build the website of your choice for free, which is generous. The one-month free plan may be basic but has what most would need.

After your free trial ends, you need to choose a plan. GoDaddy offers four different plans; the cheapest is the Basic plan for $10 per month. It provides all the features required to design and build a website but comes with some social media and marketing limitations. For more advanced features, you can upgrade to either the Standard($15/month) or Premium plan ($20/month). Finally, there is the e-commerce plan ($25/month) that lets you build online stores and can sell both physical and digital products.

  • Try GoDaddy website builder free for one month

8. Site123 website builder

Best simple builder

site123 home page

Site123 is one of the easiest platforms to build a website. There is a free forever plan you can use for free as long as you want, it comes with a 50MB storage and a 1GB bandwidth. If you know what you’re doing in terms of website design, and want some customization capabilities, there is a premium plan starting at $7.80 per month, comes with a free domain, 10GB storage and 5GB bandwidth, contact forms, e-commerce capabilities, and many advanced features.

Site123 has an uptime of 99.97%, with over 200 design template that allows you to build any kind of website you want. It’s easy to set up; you don’t need any design or coding knowledge whatsoever, just drag and drop, upload your content, and hit publish.

  • Try Site123 for free

9. Jimdo website builder

Amazing pre-designed templates

jimdo builder template

Jimdo is one of the fastest-growing website builders in the world, mainly targeted at users who’ve never built a website before. With Jimdo, anyone can create and publish a site as quickly as possible. Jimdo’s editor is intuitive and straightforward, instead of static templates, it uses flexible content blocks that you can customize based on your needs.

Jimdo offers a free plan with some limits, including 2GB bandwidth, 500MB storage, five web pages, Jimdo branding and ads. The free plan does have some notable features as well, such as HTTPS access, contact forms, and a simple blogging platform.

Jimdo offers three paid plans with the ‘Start’ plan priced at $9 per month; you get a free domain, SEO, site management tools, and customer support. The second plan is Grow, which starts at $15, you get 15GB storage and 20GB bandwidth. Finally, there is Unlimited ($39/month), which offers more advanced features such as unlimited storage and bandwidth, professional design analysis from Jimdo experts, Legal text generator, advanced stats, and priority support.

If you’re looking to set up an e-commerce store, click on ‘Online Shop’ on the Jimdo pricing section. There, you’ll see three pricing plans ranging from $19 to $39 per month specifically designed for selling online.

Additionally, Jimdo has a vast knowledge base of useful resources crafted for beginners building their first website. Overall, Jimdo has its advantages and is certainly worth checking out.

  • Try Jimdo for free here

10. Voog website builder

Impressive option for advanced users

voog

Most website builders on this chart are aimed at novice users, which is not a bad thing, but what about advanced users who are looking for something unique with low-level control — that’s where Voog comes in.

Though Voog claims to be simple and easy to use, however, looking at its landing page gives the impression of a service more geared towards pro users such as developers, designers, businesses and more

Now, there are not many templates here, but that’s because of the power Voog gives its users with the compact drag-and-drop editor. A good example is the fully customizable text elements; Voog allows you to apply advanced formatting using CSS and HTML. There are also API and developer tools with capabilities to build large-scale websites. The powerful responsive Voog editor is flexible and works great on any device. Additionally, Voog allows for multiple users to collaborate on the same site project.

The beginner-level Standard plan starts at $7 per month when paid annually and comes with SSL security, 5GB storage, and all the necessary features you’ll need to build any website. There is also the Plus plan($12month), which comes with everything in the Standard plan plus 20GB storage, a free domain, online store capabilities, and more. Finally, the enterprise-level Premium plan($48/month), you get everything in the two previous plans, plus custom CDN, priority support, unlimited storage, more features.

Signing up to Voog is free, and once you finish the signup process, you will automatically get a 30-day free trial so you can try the service before you buy (no credit card details required). The 30 days free trial comes with the full-upgraded level features.

  • You can try Voog free for 30 days here

11. Duda website builder

Best for web design agencies and multi-language website

duda website builder

Duda is a powerful drag-and-drop builder that’s highly customizable and comes with lots of useful widgets and integrations. It’s by far the best reseller website builder for web design agencies and hosting companies. For example, 1&1 does not own a website builder, they’re actually reselling Duda’s builder as 1&1 IONOS MyWebsite, and they are not the only one, many hosting companies and website agencies use Duda as their website creator service.

Duda comes with a lot of beautiful templates that offer plenty of potential for creative adjustments. Duda is also great for SEO and fully optimized for speed; all Duda websites are hosted on Amazon AWS and boasts an impressive 99.99% uptime. One of Duda’s stand out features is the multi-language capabilities, which is worth checking out.

Duda’s pricing starts at $14 per month, while the agency plan starts at $44 per month. Duda continuously offer deals and discounts, so you might pay less than that. For example, as at the time of writing this article, Duda is offering the agency plan for $33 per month.

  • You can try Duda free for 14 days here (no credit card needed)

12. Constant Contact website builder

Easy website builder powered by AI

constant contact website builder

Constant Contact takes website creation to a whole new level by using AI to quickly and easily create awesome websites based on a few keywords in the ‘Category’ field. To get started, just enter the keyword that best describes the type of site you want or the URL of your Facebook business page, and their artificial intelligence will get to work and build a sleek, beautiful-looking website for you within a split second. You can then customize and design it the way you want.

If you don’t have a Facebook business page, just type in your industry or business niche, and Constant Contact will suggest the best content and images that match your brand. You also have the option to use their simple drag and drop website builder to design and create your website from scratch.

Constant Contact websites are professional-looking and mobile-friendly, even if you’re not technically savvy. With the AI and drag and drop builder, you can completely customize your site, no code required. All websites built with Constant Contact are some of the fastest thanks to their in-house superb content delivery network (CDN). Constant Contact is also integrated with Unsplash, so you have free access to unlimited images. If you want a more unique look, you can simply upload your own images.

There’s also a free logo maker at no extra cost. You can quickly create any logo at the click of a button and download it for free.

Overall, Constant Contact is the best website builder if you want to create a simple personal, business, or e-commerce website in minutes. It has all the necessary e-commerce tools to help you get started and scale quickly. Some of the e-commerce features on offer includes free SSL and the ability to sell unlimited products. You can also sell digital products & downloads, offer discounts and coupons, get a $200 credit offer towards Google ads, email/list building tools, integrated shipping management, and many more. The pricing is straightforward, at $10 per month.

  • Try Constant Contact for free here and only pay when you are ready to make your website go live.

13. Shopify

Superb online store builder

shopify ecommerce builder

Creating an e-commerce website with no prior web design experience can be complex and challenging. Shopify takes all that complication out of the equation with a fabulous e-commerce site builder.

Shopify currently powers over 500,000 businesses with more than 40 billion dollars in product sales made by users.

One of the many benefits of Shopify is its all-in-one fully hosted solution, meaning you don’t have to worry about installing updates, managing software, or keeping backups. Everything is done for you by Shopify, allowing you to only focus on just making sales.

There’s also Shopify Payments, an integrated payment solution that allows you to add third-party payment services to accept payments. Additionally, Shopify has an intuitive drag and drop user interface that makes it easy to build professional looking e-commerce stores.

There are plenty of excellent features with Shopify, including an in-store POS, which allows you to sell and accept credit cards from your location. Other great features include unlimited products, full inventory management, impressive marketing solutions, shipping and stats management tools. You’ll be spoilt for choice when it comes to designs with hundreds of beautiful looking templates to choose from.

Shopify pricing

Shopify’s basic plan will set you back $29 per month. It has all the essential features to run a successful online store. There are also $79 and $299 per month plans if you want more advanced features. Shopify also offers a Lite plan; this allows you to copy-paste a Buy button onto any website and start selling. It works on all the major content management systems, including Squarespace, WordPress, Tumblr, and more. Add products to any blog or website and accept credit card payments.


Check out our pick for the best web hosting and the best e-commerce platforms. Also, read our review of the best email marketing services for small businesses. If you’re into podcasting, you might also want to check out the best podcast hosting for 2021.

We put our readers first and carefully choose what products and services we cover. TechZerg is supported by its audience – when you buy through links on our site, we may earn a commission.

If you found this article helpful, you may also want to check out our buying guides as well as more helpful articles below.

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About King Osaghae

King Osaghae is a technology researcher and writer who’s been writing about tech-related topics and trends since 2018. He covers everything tech from computers to cameras to online business software. He is the managing editor at TechZerg, meaning that he oversees all the articles TechZerg produces.


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